Nike unveiled a bespoke world in Roblox on Thursday designed after the company’s world headquarters. The sportswear giant shared many facets and aspects to the virtual world. For one, Nikeland ...

After dominating the real-world sportswear market, Nike is ready to conquer the virtual world with the recent unveiling of their all-digital "NIKELAND" on the Roblox gaming platform. The video ...

Nike has partnered with Roblox to create a virtual world called "Nikeland." Users will be free to dress up their avatars in Nike apparel, including clothes and sneakers.

The digital space, called "NIKELAND", allows players to outfit their avatar with special Nike products and is free for anyone to visit on Roblox. Metaverse, a buzzword in the tech industry after ...

Dive Brief: Nike revealed “Nikeland,” a new interactive space inside of the Roblox gaming platform, per a blog post. It represents the athletic apparel marketer’s biggest bet yet on the metaverse. The ...

Nike’s Air Max line has turned 34 years old. To mark the moment, the sportswear brand has enlisted a bunch of kids to build its presence in online gaming platform Roblox.

Nike already plans to bring “the immersive world of Roblox and Nikeland” to life at Nike’s House of Innovation (HOI) in New York City next month. With a special Snapchat lens, people will be ...

Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp, becoming one of the first big brands to enter the "metaverse". (Sign up to our ...

Nike Inc on Thursday (Nov 18) revealed a virtual world modelled after its headquarters on video game platform Roblox Corp, becoming one of the first big brands to enter the "metaverse". The ...