The cosmetic company launched a shoppable game on Roblox that features an exclusive new shade of its Gloss Bomb Universal Lip Luminizer, allowing fans to explore and shop without exiting the platform.

Roblox is further blurring the line between digital and physical ... Fenty Beauty is among the brands already piloting the capabilities by offering a new shade of its Gloss Bomb Universal Lip ...

Fenty Beauty is one brand that is already offering stuff to buy through an in-Roblox experience, including a shade of lip gloss that’s exclusively only in that experience. Hopefully experiences ...

Gloss Bomb Universal Lip Luminizer in Grape Splash, getting all the options they’ve been craving in one place.” Merchants can now Attach Roblox Digital Items to Real-World Purchases Separately, the ...

e.l.f.‘s existing Roblox experience e.l.f.UP ... In its commitment to emphasize for the Every in every eye, lip and face, e.l.f. developed this original social story game based on educational ...

Roblox is further blurring the line between digital ... capabilities by offering a new shade of its Gloss Bomb Universal Lip Luminizer via a shoppable in-game experience. “ ...