The collaboration’s first phase includes Puma’s existing Roblox catalogue alongside three new dresses obtainable through mystery boxes. DressGo was also built with Gen Z in mind, DressX said.

As part of the launch, Puma will also host a five-on-five Football Rush tournament, which it will stream live on YouTube. The winning team will earn $10,000 USD (£8,265.70) to spend on Roblox.

To try and capitalize on that, two fashion brands, DressX and Puma, have teamed up to make a game in Roblox called DressGo. As you might be able to guess, the title is all about your avatars and ...

PUMA and the Land of Games -ervaring bevat Roblox’ nieuwste Layered Clothing-technologie, waarmee spelers hun personages kunnen aanpassen met hyperrealistische kleding die past bij elk ...