The likes of Sega, Lionsgate, and Netflix have signed up to Roblox's licensing platform. But what is it, exactly? And how ...

In December 2021, clothing brand Forever 21 launched Shop City, a virtual playground on Roblox where users can shop for virtual clothes and curate their own stores by setting up displays, creating ...

Brands don't realize "the metaverse is already here," said a top Roblox creator. Samuel Jordan netted $1 million in 2021 from selling virtual items such as earrings and purses on Roblox.