Roblox also announced other partnerships in the industry, including with Cint, DoubleVerify, Integral Ad Science (IAS), Kantar, and Nielsen to help advertisers measure the impact of their ad buys.

Roblox, the online gaming platform wildly popular with children and teenagers, is rolling out an open-source version of an artificial intelligence system it says can help preemptively detect predatory language in game chats.

Roblox has sponsored homescreen tiles, shoppable ad and streaming ads, while user-initiated video ads are coming “possibly,” he added. On the other hand, as Digiday reports, Roblox did pay out its in-game developers and content creators a total of $280 million in Q4 2024.

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can choose ...

The Roblox dev team broke all of it down in a new blog post: “We are excited to launch several long requested upgrades to Roblox Ads Manager that place your growth at the center of your experience.

Roblox raised its annual bookings forecast on Thursday and topped 100 million in daily active users thanks to the viral success of farm simulation title "Grow a Garden", sending shares of the videogame platform rising more than 16%.

Roblox is expanding its ad capabilities with Google, enabling brands to buy Rewarded Video ads programmatically. Early tests show over 80% completion rates, with some exceeding 90%.