To bolster road safety, Ford came up with a way to help cyclists communicate: a jacket that displays emoji. The prototype has an LED display on the rear that's linked to a wireless remote attached ...

Ford’s emoji jacket is just a prototype for now but who knows, you could be cycling around with your emotions on your back in the new few years. MORE ABOUT Cycling ...

The Emoji Jacket generated 648 earned media stories across the world, ... Our road user safety and Share The Road key messages landed in media, delivering on our KPI, ...

FORD has taken an unexpected route with its latest safety device development: a so-called “emoji jacket” that lets cyclists communicate with other road users. According to the car maker, wearers can ...

This Emoji Jacket could help reduce road deaths. ... A study by the European Road safety Observatory has found that nearly 8 per cent of those killed in road accidents throughout the European ...

Ford’s prototype cycling jacket displays emoji on the back to foster harmony among road users. A device on the handlebars lets you select different emoji.

A total of 72% of these respondents believed emoji road signs would be easier to understand, while half (53%) thought they would improve road safety.

The city has launched a pedestrian safety campaign aimed predominantly at its young, gay residents which aims to reach them through Emoji, Taylor Swift, and (of course) super hot dudes.