In the late 1990s, Ricola faced the problems of being in a declining market, lacking brand loyalty amongst consumers as well as having an outdated image. The campaign had to clear prejudices against ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

It is closely followed by crisp producer Zweifel and herbal candy manufacturer Ricola. “Twint is seen as the absolute top company,” market research company NIQ GfK pointed out on Tuesday.