GlaxoSmithKline is to axe its Ribena Toothkind and Ribena Light sub-brands in April, replacing them with Ribena Really Light. Ribena Really Light will combine the “no added sugar” proposition of ...

Audience engagement was a key motivator for Ribena, mused Purcell, but the brand also wanted to quash misconceptions around the taste of it light variant. "So there was a really nice balance of ...

However, the brand still has some way to go in terms of raising awareness among consumers. She told Marketing Week: “In all of our blind testing, Ribena Light blackcurrant scored higher than the ...

This is added to keep the pH of the drink (which is slightly acid) at a constant level. This chemical is also used to straighten curly hair. This forms limescale when hard water is heated. It is ...

They’ve made a couple of changes to the iconic recipe (Picture: BERTRAND LANGLOIS/AFP via Getty Images) Ribena has been a popular drink in the UK for more than 80 years, having first been ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Ribena has issued a statement after shoppers claimed that the soft drink tasted 'entirely different'. Ribena has been well-loved for its classic blackcurrant recipe, but the drink has now sparked ...

Ribena makes light of life’s awkward moments with its 'Chin Up’ campaign The humorous ‘Chin Up’ campaign is Ribena’s first under the guidance of BBH and shows that while life’s little ...

Ribena is celebrating 85 years of its blackcurrant flavoured drink this month. The drink was first created during the Second World War and has been manufactured in the Forest of Dean since 1947.