Data-driven marketing is more accessible today than ever. A marketer or retail business owner can research and find proven ...

Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

The design and management of store, catalog, and Internet-based retail channels. Topics include how retailers create value for the producer and the end user, the financial and marketing strategies ...

Digital channels allow them to discover new products ... marketing budgets do not have the bandwidth to develop and maintain relationships with dozens of regional and independent chains. Your ...