Persuasion isn’t just for marketing. Every business leader persuades customers, employees and suppliers. Scott Adams explains the science and practice of persuasion in Win Bigly: Persuasion in a ...

Repetition strengthens target recognition but impairs similar lure discrimination: evidence for trace competition. Learning & Memory , 2014; 21 (7): 342 DOI: 10.1101/lm.034546.114 Cite This Page : ...

Repetition makes a fact seem more true, regardless of whether it is or not. Understanding the "illusion of truth" effect can help you avoid falling victim to this trick.