After all, we would recognize that iconic red label anywhere. But why did the company choose this shade for its logo in the first place? Some claim that the red color came from one of the company ...

More on the logo later. Ironically, the same tactical sales boom that buried the Red Label has resurrected it, because 2011, ’12 and ’13 brought windfall years to Ruger after it reinvented itself.

Red warning logos will appear on food considered ‘bad ... ‘The problem we have is that 40 per cent of food will not be covered by the new label and that will create confusion,’ he said.

After all, we would recognize that iconic red label (or maybe even that Coca-Cola yellow cap) anywhere. But why did the company choose this shade for its logo in the first place? And once you ...