Rebranding is booming in the food and beverage industry, with major names like Pepsi and Pringles leading the charge.

Paramount is rebranding the top tier of Paramount+ by adding the word “Premium” to its name and dropping the Showtime ...

The clue is in the word itself: the “rebrand.” It implies an air of self-indulgence. Self care for your business. Like a new lick of paint or a new CMO making moves.

I’ve lived this experience firsthand, overseeing brand integration, managing cultural alignment and guiding the development ...

Meghan Markle is breaking down her rebrand. The “Suits” alum blamed her switch from American Riviera Orchard to As Ever on the original name being “word salad.”. She clarified to ...

Retirement may need a rebranding. The word retirement — which comes from the French verb “retirer,” meaning “to withdraw” — doesn’t fit the modern view of the last several decades ...