Jens Martin Skibsted and Rasmus Bech Hansen continue the debate over why the other 3Ps are no longer relevant. Why Do B-Schools Still Teach The Famed 4P’s Of Marketing, When Three Are Dead?
Do Innovation Consultants Kill Innovation? Jens Martin Skibsted and Rasmus Bech Hansen argue that innovation is too messy to be captured in any process. So how can big firms innovate? The 5 ...
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