The general formula for ROI is income divided by investment, although the meanings of those terms can vary, according to Friedlob and Plewa. For example, a company might use operating income, or ...

Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, ...

Return on investment (ROI) measures how well an investment is performing. Learn how to calculate and interpret the ROI of your current portfolio or a potential investment.