Blind and partially sighted people helped shape RNIB’s new word mark, which has been designed by The&Partnership to be more legible for those with visual impairment The agency adopted a minimal ...

A new visual identity has been created for the RNIB, the charity for blind and partially sighted people, in the year of its 150th anniversary by creative agency, The&Partnership London. Marc Donaldson ...

"The logo as it stands promotes the idea that we are a charity that only helps blind people rather than also partially sighted people." The new logo is currently being designed. It will feature the ...

The Royal National Institute for the Blind is dropping its distinctive logo because it says it suggests the charity is only for blind people. The 139-year-old organisation is also changing its ...

The charity is even jumping on the sonic logos trend with a version of its strapline that will be read out across its radio network. Like other charities, RNIB has faced financial struggles in ...

The RNIB is to drop the white stick from the logo because it says the current form suggests that the charity is only for blind people, when it also helps the partially sighted and works to prevent ...

The charity had two main goals with the campaign; firstly to make the cause of blind and partially people top of mind (and in turn the RNIB themselves) and secondly to dispel some of the myths around ...

Sight loss charity RNIB (the Royal National Institute of Blind People) ... Remember, we might not see the branding or logos on clothing or leaflets so don’t assume we know who you are.

The charity, which has an annual budget of £92million, is also launching a series of politically sensitive campaigns for better job opportunities for the visually impaired and for a rise in the ...