Havas unveiled a tool Monday designed to measure inventory quality holistically by assessing fraud, viewability, ad clutter and brand context. The tool, called a meta-quality barometer, provides a ...

As the election approaches, politicians' support is solidifying and intensifying as they hope for some conversions and final decisions from the undecided.

BBQ Is the Fourth Slice the Barometer for a Well-Cooked Brisket? Two pitmaster friends seem to think so. What started as a theory between them has spread into wider barbecue-nerd circles.

To improve media inventory and campaign quality, Havas Media Group announced today the launch of a 'Meta Quality Barometer', based on a comprehensive, inclusive approach to data. The Meta Quality ...

eMarketer confirms that ad fraud is a top concern for both media buyers (33%) and suppliers (44%), and both groups also show great concern for ad viewability (21% and 15%). [1] Adledge estimates that ...

Did I mention that Kilgore’s revolutionary bet on quality—he invented, among other things, the in-depth “leders”—helped to propel the Journal from a measly 30,000 circulation and precarious financial ...

Barometer, a startup that specializes in media quality and brand safety measurement for digital audio, is angling to help advertisers get more comfortable with podcast advertising. On Tuesday, ...

A new democracy barometer shows the development of the thirty best democracies in the world. Denmark, Finland and Belgium have the highest quality of democracy, whereas Great Britain, France ...

South Korea's central bank said on Wednesday that U.S. tariffs were likely to exert downward price pressure domestically as more Chinese goods might be sent to neighbouring countries rather than ...