Purple shampoo is not just a regular shampoo; it’s a specialized product designed to counteract yellow undertones in blonde and gray hair, keeping it looking fresh and vibrant. Juliana Ohlmeyer ...

She was especially impressed by how well this purple shampoo neutralized the brassy tones in her hair and gave it a healthy sheen, almost as though she’d spritzed on one of our favorite shine ...

Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...

Anyone with blonde hair will know the struggle of trying to keep brassiness at bay. The same goes for grey hair, but because ...

And for the most part, it's just a boring, racist trope. Annie Shi: The overwhelming amount of Asian girls with purple hair streaks is just like kind of ridiculous. Chin: This is Annie Shi.

"Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ash result," explains leading colourist and celebrity favourite, Josh Wood. "This is because yellow and purple sit ...

With Pinterest searches for ‘lilac hair’ sky-high, pastel purple is the hottest colour right now. Our handy guide has all the inspiration, products and expert tips you need. Our hair has ...

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.