It appears at the very edge of the rainbow, but now it's making its way to the heart of the scene—this is the trending color ...

Britain is likely to be blasted by a huge 685-mile snow and rain bomb as the latest weather maps turn dramatic purple and blue. The massive bomb that will spread from Wick, Caithness, to Southampton ...

Maps created by WXCharts show a blitz of snow descending across a 500-mile stretch of the country from Scotland to Kent midway through next month, with a blanket of purple spreading across the UK ...