Puma is gaining ground in the race to win over Gen Z as it tries to turn around its business in the competitive sportswear landscape. The German company-one of the […] ...

Flau’Jae Johnson isn’t just staying in school—she’s staying in control. While most draft-eligible stars are preparing to take ...

Puma has unveiled its new brand campaign, ‘Go Wild,’ which emphasizes the joy of running. The work is the brand’s largest marketing investment to date and marks the debut of a renewed brand ...

Puma on Thursday (March 20) unveiled its largest global campaign ... running despite or because of a variety of circumstances. The ad is set to a reworking of Afroman’s 2000 comedy rap classic ...

This month, sportswear brand Puma signalled a bold strategic shift ... Like all of the best ads, it's playful and subversive in equal measure. Along with the increased spend, the brand also ...

Today, Puma has unveiled its most “ambitious” campaign ... The new vision for the sportswear brand, which comes from ad agency Adam&EveDBB, embraces sport as a means of self-expression ...

Puma created an experimental ad campaign using only AI tools, and ad content testing firm DAIVID, which uses AI tools trained on tens of millions of human responses to ads, wanted to see how it ...

Tara McRae, formerly the company’s senior vice president of brand and strategy, will succeed Bob Philion, effective ...

(Reuters) - German sportswear group Puma (PUM.DE) replaced its CEO on Thursday after a period of struggling sales, with former Adidas (ADS.DE) global sales chief Arthur Hoeld taking over from Arne ...

German athletic wear company PUMA has appointed Tara McRae as the president of PUMA North America. McRae was most recently ...

The Supervisory Board of PUMA SE today decided that Arthur Hoeld will become member and Chairman (CEO) of the Management Board of PUMA SE, effectiv ...