What began as a made-to-measure dress shirt company has evolved—quietly and confidently—into a full-spectrum menswear label.

Proper Cloth has branched out beyond its home market of New York City and opened its first street-level store. The brand was ...

For Fashion Week, An Upstart Men’s Brand Plays Like An Incumbent In order to stand a chance at disrupting the big players, sometimes you have to follow their playbook, says Proper Cloth's Seph ...