the relative costs of the different methods and the size of the budget the business has. This is often referred to as the ‘promotional mix’ for a business.

the target market, the relative costs of the different methods and the size of the budget the business has. This is often referred to as the ‘promotional mix’ for a business.

A dilemma which has faced international advertisers for the past several decades concerns the degree to which their advertisements and other elements of their promotional mixes can be standardized in ...