When misalignment at the top trickles down, it can create inefficiencies, confusion and missed opportunities across the ...

Customers are paying less and less attention to traditional outbound marketing channels, in favor of more participative ...

Product Strategy offers a cradle-to-grave approach for managing and optimizing the life of a product or service. This program will equip you to think like the CEO of your product or service, all in a ...

businesses think they need to have their product or service ready to go before they start implementing their product marketing strategy. But if movie producers waited to announce their movies until ...

Under Armour is among the world’s biggest sportswear brands, behind the likes of Nike, Adidas and Puma, yet its name rarely ...

Regardless of the approach, celebrity product placement strategies have a common aim ... Speaking to Ad Age magazine, Energy Brands' VP of marketing, Rohan Oza, said, "We've seen that when 50 Cent ...

Your strategy informs every decision you make ... including planning, sales, product marketing, social media, and product release. These sections allow you to stay organized and plan out what ...

Building a unique clothing brand is exciting, but standing out in a market with competition requires a strong digital ...

Any affiliate marketing strategy channels you're using ... an affiliate marketing network doesn't just link the advertiser with the product owner. It also acts as a database for all the products ...