Product mix, also known as product assortment, refers to the total number of product lines that a company offers to its customers. For example, a small company may sell multiple lines of products.

You also need to think about the pricing of the new product, where you will sell that new product, and how you will help ...

How to set a flexible, data-driven product mix strategy, to remain resilient in the face of change. Skip to main content Don't miss tomorrow's retail industry news ...

A product mix is the combination of all product lines offered by a company. For example, the company above has a product mix of different types of potato chips and pretzels.

Marketing mix is the structure on which to build a marketing campaign from initial product ideas and development, all the way through selling the product in the market. It is built upon the Four P ...

With better product mix, the company was able to increase operating margin in 2021 amidst the rising cost environment. The major environmental, social, and governance, or ESG, ...

Since 2020, Purity has introduced the Miss Birdie Rock Cake, the Miss Birdie Amaaazin Cinnamon Raisin Loaf, and its newest product, the Vybez protein snack bar, as it shifts away from its core ...