Privacy dominates many discussions, and decisions, in the digital sphere. Jonathan D’Souza-Rauto of Kepler EMEA explains why programmatic marketing will have to ...

As AI technology continues to evolve, its impact on marketing will only grow. Future advancements are likely to bring even ...

Data Privacy Day serves as a reminder to protect personal information and build trust in the digital age. With the value of personal data at an all-time high, the ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

The goal of this research is to illuminate marketing leaders’ perceptions of data-driven marketing ... in accordance with the Forbes online privacy policy.

Apple addressed privacy concerns by denying allegations it monetized Siri data for advertising, following a $95 million class action settlement. Apple emphasized that Siri prioritizes user privacy ...