In fact, the symbol meant so much to him that he continued to use it long after he changed his stage name back to Prince… which he did in 2000 when his contract with Warner Bros. finally expired.

Prince had always been provocative, perplexing and often strange artist, and frequently used symbols (such as an eye for “I”) or numbers (such as 4 for “for”) in his album artwork.

Mitch Monson was a young creative in Minneapolis when he worked with Prince to create the infamous Love Symbol. We talk to him as part of The Drum’s Entertainment Focus.

Introduced on the cover of 1999, Prince’s iconic symbol fought stereotypes while also nodding to the past. By Gabriela Jiménez. April 21, 2016 ...

Prince's then-lawyer Londell McMillan tells "20/20" how he addressed the artist. ... Why Prince Changed His Name to a Symbol. By SUSANNA KIM. Friday, April 22, ...