BEAUTY fans are going wild for a primer which is so popular it’s sold out ten times and had a waiting list of more than 100,000 people. Elf’s Poreless Putty Primer is finally back in stock ...

Level up your beauty items and add this $10 primer to achieve a long-lasting and dewy makeup look. By Lilian Gonzalez All products and services featured are independently chosen by editors.

The most popular primer of choice in said TikTok videos is Elf's Power Grip Primer, which I always have on hand because it ...

While primer might not feel like the most exciting beauty product in your vanity drawer, it is one of the more important steps for getting poreless, glass-like skin and makeup that doesn’t budge.

Several shoppers left positive reviews about the primer stick. "This might be the best thing elf has made so far," one wrote. She called it the "perfect dupe" for the Milk Makeup Cooling Water ...

On Wednesday, November 20, Muddy Waters announced it was short-selling its ELF stock holdings ... most of the stickiness of its hero Power Grip Primer product, which will have a starring role ...

Joey King knows the power of a good primer. The 25-year-old actress has teamed up with e.l.f. Cosmetics to introduce its new "eyes. lips. face. fandom." campaign that speaks directly to sports ...