Price is the amount that must be paid to purchase a product or access a service. To be willing to pay the price, the customer needs to believe that there is enough value in the product or service.

This tells us that not all channels are created equally, and media mix has a clear role to play in influencing price perceptions and therefore, long and short term profitability. It’s time for ...

Analysts at Wolfe underscored that the company’s management had expressed slight caution, citing greater pricing pressures ...

Price is the amount a business charges its customers for its product or service. Prices are set according to how much a customer is willing and able to pay. Customers want value for money and this ...