ASMR artist Semide also joins the conversation, sharing her love story with ASMR and more about what it is like to craft tingly-worthy content for her 300,000-plus subscribers.

Researchers recruited a mix of 110 ASMR and non-ASMR experiencing participants and took baseline measurements of their heart rates and skin conductance responses (a way to measure emotional arousal).

Researchers measured people's physiological responses as they watched ASMR videos — and found their heart rates dropped by as much as 3.4 beats per minute. "It's really interesting because we ...

A pair of ginger cats has melted hearts all over the internet after a ... These guys need their own ASMR [autonomous sensory meridian response] channel!" Casmas_ posted: "Makes me wonder what ...

However, the truly novel findings came from a second experiment, when 110 participants viewed ASMR videos while connected to biological feedback machinery. After watching the videos, the heart ...

The study found that those who experience ASMR showed significantly greater reductions in their heart rates when watching ASMR videos (an average decrease of 3.14 beats per minute) compared to ...

That said, it does seem to have its benefits — studies have suggested that ASMR may help reduce heart rate and promote relaxation, contributing to stress relief and improved sleep.

and measured the physiology of those who claimed to experience ASMR. It found that those who said they felt the sensation had a reduction in their heart rate of about 3.14 beats per minute while ...