Davia sits down with author and brand strategist Skip Carney as he shares insights from his new book, Start With How Might We ...

The power of branding in marketing: Why it matters more than ever. Content Partner Monday, March 24, 2025 3:01 p.m. | Monday, March 24, 2025 3:01 p.m. Go Ad-Free Today! Email Newsletters .

The power of a personal brand lies in being distinct, not perfect. Remember, your brand already exists, it’s what people say about you when you leave the room.

At Cannes Lions, industry leaders discussed the transformative impact of AI on brand storytelling, highlighting its influence ...

Leadership The Power of Personal Branding Your brand creates alignment between how you see yourself and how others experience you. Posted April 10, 2025 | Reviewed by Michelle Quirk ...

However, the branding world has historically led with the visual: brand name, logo, and design come first; sonic branding, if done at all, is done later. In today’s AI-enabled world, this is a ...

The word "brand" is tossed around the industry like a well-worn wrench. Imagine how many times that word is spoken, either directly or indirectly, during the course of a day at a tire and automotive ...

The brand's focus solely on power solutions could be part of why it has an excellent product reputation; Goal Zero offers ...

In a time where digital advertising saturates every screen, it’s notable that tangible, branded merchandise remains a staple ...

As entries for the 2025 edition are in full swing, past winners reflect on how their victories have reshaped their businesses ...

Music connects emotionally and instantly. This piece explores how sound can be a powerful, strategic tool for branding ...

At the Cannes Lions Festival of Creativity, leading voices from the beverage and consumer goods industries came together to ...