Effective positioning is the engine that drives growth, alignment and differentiation in today’s competitive market.

How you differentiate your product or service from that of your competitors and then determine which market niche to fill Positioning helps establish your product's or service's identity within ...

Now, the Chinese company Alibaba has unveiled its first reasoning AI model, QwQ-Max, which is poised to compete with DeepSeek's R1 and OpenAI's latest offering, o1. With DeepSeek already stirring ...

A lot was riding on this ad – it was the first of a 'new era' of HSBC advertising positioning it as the world's leading international bank. This submission describes how this feel-good financial ad ...