The Milwaukee Courier6d
5 Common Mistakes To Avoid When Marketing a New Product
Avoid these common issues when launching a new product. Maximize your marketing impact and ensure your efforts resonate with ...
Harvard Business School7y
Impact of Sales Promotions on When, What, and How Much to Buy
Gupta, Sunil. "Impact of Sales Promotions on When, What, and How Much to Buy." Journal of Marketing Research (JMR) 25 (November 1988): 342–355. (Winner of William F. O'Dell Award For the Journal of ...
Convenience Store News7d
Poor Merchandising Cost Retailers $125 Billion in Last 12 Months, Report Says
CSP talks with convenience-store experts on maintaining ‘an organized, well thought-out merchandising customer experience’ ...
Marketing8mon
How to Overcome Poor Communication to Drive Marketing Performance in 2023
That's approximately $12,506 per employee. Poor-communication costs have an outsized impact on marketing, where results depend on clear and consistent content and interactions. Marketing organizations ...
Harvard Business School7y
Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
Zhu, Feng, and Michael Zhang. "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics." Journal of Marketing 74, no. 2 (March 2010): 133–148.