The Pampers ‘Poonami’ campaign is humour-led, tackling the taboo of nappy-changing to highlight the need for baby products that don’t let parents down. As an extension of the ‘Poo face’ campaign which ...

Currently on the website, parents can pick up a free Pampers Poonami Proof Pants essential pack. The website says: “Please allow for 28 working days for the coupon to be delivered. “ ...

Pampers, to tackle the trials of parenting head-on—because let’s be honest, what pop star isn’t ready for a little poonami action? Recent research by Pampers revealed that a whopping 73 per ...

All that time spent cleaning up the mess means you can expect to suffer from a case of poonami-lag the next day: like jetlag, but without the compensating holiday. Luckily, Pampers’ Poonami ...

Rosie laughs when I ask if there was a specific poonami that inspired the book. “There have been a lot,” she says. “Robin – our eldest – was a lot worse than Rafe. Rafe is a bit of a ...

What do the numbers on the nappy packs mean? What’s a ‘poonami-proof pocket’? Worry not. I’ve got you covered with my expert guide to the best nappies in the UK. As a busy mum of two ...