Cal Poly spent $340,000 on rebranding and, as often happens with such efforts, the new logo is being ridiculed. Unveiled last week at the campus — California Polytechnic State University ...

Still unhappy with Cal Poly’s new logo? Take heart. At least it has discernible images. There’s a sun. A mountain. A hammer. A feathery-looking thing that’s supposed to be a writing quill.

Another shared the Russian national anthem along with this comment: “Nice logo to adhere with the socialist ideals of the collective! I suggest a new Cal Poly school song to commemorate!” ...

This was probably not the viral reaction Cal Poly Pomona leaders were expecting when they debuted the campus’s new logo, seal and motto earlier this week. Students, like computer science major ...

Cal Poly Pomona is ready to start its 80th year, and for much of its history the university has had a bit of an identity clash, especially given a campus with a similarly sounding name on the ...