Excitement is mounting as the highly anticipated Pocari Sweat Run 2025 announces its official race routes. Set against the ...

The group ILIT has become the new face of the ion drink brand, which is like a symbol of a clear and innocent image.

Otsuka Pharmaceuticals and Dentsu wanted to revitalise Pocari Sweat's brand message for young people in a post-pandemic world. See the astonishing, dreamlike film they came up with and hear the inside ...

According to the agency Belift Lab on the 26th, ILLIT (Yoona, Minju, Mocha, Wonhee, Iroha) has been selected as the 30th model for Pocari Sweat of Dong-A Otsuka. Earlier, member Wonhee served as ...

An article highlighting the Pocari Sweat Basketball Dream Project's initiative to provide world-class training to young Filipino athletes in Japan, emphasizing the importance of private sector support ...

The company also pointed out that major advertising deals with brands like KT and Pocari Sweat were cancelled as a result, significantly impacting the group’s revenue and growth. ILLIT’s past ...