Otsuka Pharmaceuticals and Dentsu wanted to revitalise Pocari Sweat's brand message for young people in a post-pandemic world. See the astonishing, dreamlike film they came up with and hear the inside ...

The group ILLIT has become the new face of an ion drink brand, symbolizing a clear and innocent image. According to the agency Belift Lab on the 26th, ILLIT (Yoona, Minju, Mocha, Wonhee, Iroha ...

Dubai, UAE – March 29, 2025 – Excitement is mounting as the highly anticipated Pocari Sweat Run 2025 announces its official race routes. Set against the iconic backdrop of Expo City Dubai ...