But Labubus are by far from the first status stuffed animal—rather, they’re part of a long history of viral toys and dolls, where a plush toy suddenly becomes a must-have item, and nod to the current ...

Across TikTok, content featuring Labubus ranges from euphoric unboxings to clips of brawls outside stores. The hashtag “Labubu” now carries more than 1.4 million posts, and on resale platforms such ...