A variety of external factors influence our thoughts, feelings, and decisions, says Adam Alter, a professor of psychology at NYU and the author of “Drunk Tank Pink: And Other Unexpected Forces ...

Prison cells are not the only places to get the pink treatment - some "drunk tanks" in police stations have also been revamped. A police spokesman in Bienne said: "It really seems to work.

Drunk-tank pink is the shade of pacification ... the bubblegum hue was splashed across prison cells, psychiatric wards, and of course, drunk tanks. South London loudmouths Shame seem immune ...

In his new book Drunk Tank Pink Adam Alter, an assistant professor of psychology and marketing at NYU, explains how subtle cues, such as the sound of someone's name or the color of a room, can ...