A new kind of hoodie is in town, and it’s taking social media by storm. Pink Palm Puff is a brand that sells oversized and comfy hoodies with gorgeous beach and palm tree designs on the back.

The hoodie wasn't any regular sweatshirt, at least not in the eyes of Gen Alpha. It was a Pink Palm Puff — a new obsession of tween and teen girls reminiscent of the Stanley water bottle craze.

Nike just released all new footwear and apparel in collaboration with basketball star A'ja Wilson. When she's not dominating ...

lululemon has a new color it just introduced to its activewear: Glaze Pink. The new color brings out the brightness in anyone and “sets the tone for spring,” lululemon says. Fans can get Glaze ...