The top barrier to entry for pharma brands considering a marketing play at the Super Bowl is the price point. A 30-second ad ...

Emarketer estimates that pharma TV advertising represents 8% ($4.6 million) of the $60 billion spent on TV advertising per ...

Even folks who aren't into football tune into the Super Bowl for its ads, but this year there's some "big drama" around one ...

Many Americans support prohibiting commercials for prescription drugs on television. But enacting that ban could be ...

Last year marked the first time in Pfizer’s 175-year history that the drugmaker shelled out the requisite millions for ...

Patients in the United States pay the highest prescription drug prices in the world — on average four times what people in ...

Unlike other brands that release their ads days or weeks ahead of the Big Game, Novartis is waiting to unveil its commercial ...

AbbVie’s Skyrizi was responsible for the highest TV advertising outlay in pharma in most months of 2024, but 2025 is starting ...

Taking a compounded GLP-1 medication isn’t the same thing as your pharmacy filling a cheaper, generic version of the drug ...

We agree that direct-to-consumer prescription-drug advertisements need to be reformed.

Emarketer estimates that pharma TV advertising represents 8% ($4.6 million) of the $60 billion spent on TV advertising per year.