Ever heard of the PESO model? Venelize de Lange from media update breaks down each aspect of the model and how PR pros can ...

The PESO model is so prevalent nowadays that it seems every company is using it—consciously or not. Spotify is a perfect example, effectively using paid, earned, shared and owned channels to ...

The PESO Model®, created by Gini Dietrich, is important in marketing because it combines various marketing techniques and activities to create and build a strong presence.

While each aspect of the PESO model — paid, earned, shared and owned — is different, they work together to garner results and create a cohesive message.

In a PESO Model program, it's not Super Bowl ads or billboards or magazine spreads. It's more the tactics a marketer or a communicator (versus an advertiser) can control: ...

The PESO model, which Dietrich developed, is a strategy that touts the integration of paid, earned, shared, and owned media to deliver integrated marketing programs, extend reach, and establish brands ...

Peso Pluma and influencer Hanna Howell split up in September 2024 David Becker/Getty; Peso Pluma/X Peso Pluma and Hanna Howell have called things off. The "Ella Baila Sola" singer and model first ...

Use the PESO model to organize and integrate all of these efforts. Developed by Gini Dietrich of Spin Sucks, the PESO model integrates the four media types―paid, earned, shared, owned: ...