The hair transformations we've seen on social media don't lie; the end result of a beach wave perm is an undulating, ...

He now gets a perm every time he visits his barber in downtown Manhattan. Perms, or the permanent wave, have been a fixture of American culture since the late 19th century and reached peak ...

The big, bold style, which hit its peak in the '80s, is having a moment with It-gals such as Emily Ratajkowski, 31; Bella Hadid, 26; Katie Holmes, 44 and Nicole Kidman, 55, riding the wave.

Perms, or the permanent wave, have been a fixture of American culture since the late 19th century and reached peak popularity in the 1970s and 1980s.

Katie Holmes sported curls in New York City on Feb. 16, 2023. “Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean ...

Perms are gaining popularity among men, thanks to stars like Harry Styles and Timothée Chalamet embracing their natural wave. And of course, we can't forget about the K-pop stars from bands like ...

Elias-Porter often styles perms using a cold wave with a thio-free alkaline acidic solution. The solution used had a pH level of 8.4, which varies depending on the state of the hair.

The majority of clients seeking perms at Mai Hoa Beauty Salon in Minneapolis are not older Asian aunties. They are men in their 20s and 30s who care about personal style and grooming, who know ...