At its most basic definition, a perm is a hair treatment that uses electric heat and/or chemicals to give the look of curls or waves in naturally straight hair.

At its most basic definition, a perm is a hair treatment that uses electric heat and/or chemicals to give the look of curls or waves in naturally straight hair.

The superstar ingredient works to maximize the definition of your perm, and castor oil helps lock in moisture, eliminate frizz, and condition the hair. 10. A Daily Treatment.

A popular trend during the '80s, perms were the definition of big, bad, frizzy hair. Nowadays, the curly perm has a more natural look, and a diverse crowd of people are heading to the salon ...

Meaning that if you get a perm today, it will be a new-millennium perm, and not one your mom rocked back when she was in her twenties. But how does today's perm differ from the '80s version?

When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment decision. “I was looking for something simple to style,” he said of his “naturally bone straight” hair ...