Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention.

chemical hair transformations called permanent wavings or hair perms are used to achieve a certain look. Hair perms are chemical treatments that cause your hair to curl or straighten. Getting a ...

When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment decision. “I was looking for something simple to style,” he said of his “naturally bone straight” hair.

Just for you to look in the mirror with bumped ends and see your hair reverting to its coily form in real-time—we all wanted to be the girls on the perm boxes. When Black girls’ hair was ...

The perm hairstyle was mostly seen on women back then, but today you can find men of all ages fully embracing the curly hair lifestyle. But what actually is a perm, and how you do achieve those ...

To keep your perm intact, don’t wash your hair for at least three days. Don’t use any hair ties or brush your hair for at least a week because that can cause the curls to lose their shape.