Pepsi Zero was originally called Diet Pepsi Max, then Pepsi Max, before it was renamed Pepsi Zero Sugar in 2015. Pepsi tweaked the flavor when it reformulated Pepsi Zero Sugar to reduce caffeine.

After years of heavy discounting and adapting big American TVCs, in 2012 Pepsi Max had lost relevance to the primary consumer (18 – 34s) 1 Those still buying cola were buying Coke (a brand with 4 ...

After years of heavy discounting and adapting big American TVCs, in 2012 Pepsi Max had lost relevance to the primary consumer (18 – 34s) 1 Those still buying cola were buying Coke (a brand with 4 ...

The bus shelter effort is part of a bigger campaign for Pepsi Max called ?Unbelievable? that encourages consumers to submit videos of something unbelievable using the hashtag #LiveForNow. A video on ...

Bottles of Diet Pepsi, Pepsi Max, 7Up Free and Tango will be increased in size from 500ml to 600ml, in a bid to boost interest in the Pepsi brands, which are distributed in the UK by Britvic. Full ...

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