For the brand’s 125th anniversary, Pepsi will roll out the new look in North America starting this fall and will subsequently roll out the new look across the globe in 2024. “The new design ...

So Pepsi is making a change. “We couldn’t ignore that kind of insight,” Mauro Porcini, PepsiCo’s chief design officer, told CNN. “Instead of rejecting it, we decided to embrace it.” ...

Pepsi is updating the soft drink's logo ahead ... to infuse "great energy and confidence and boldness," PepsiCo chief design officer Mauro Porcini told USA TODAY. PepsiCo will begin using ...

The new Pepsi logo has some key updates from its last redesign in 2008. First, the newly unveiled logo design features the word “Pepsi” in a distinctive, bold typeface. Rather than be located ...

The Pepsi Challenge was a simple concept ... between enlisting Nike’s agency Wieden+Kennedy to create the design and brand image, and experimenting with oddball engagement, like setting up ...

This week, Pepsi unveiled a new logo. Not a new flavor, or a new version of its famous soda–just a new logo. If, for example, you change your business and you want people to associate the new ...

In March, when Pepsi unveiled its logo and brand redesign, some focused on an interesting characteristic of the design: its familiarity. The logo returned the “Pepsi” word mark “back into ...