And Pepsi was "goin' strong" — thanks to "Pepsi Generation," the drink was now reaching a new market of cash-empowered youth. It was that "helps 'em come alive" thrust of the marketing campaign ...

The focus was young-adult couples for most of the decade, and 1964 feels like a turning point in terms of budget, scale, and style, with proto-The Mamas & the Papas sounds — “Come alive! Come ...

Pepsi launched a sweepstakes that will deliver "Tailgate in a Box" kits to homebound football fans who are looking to keep the pregame experience alive despite restrictions ... a 16-square-foot ...

“Come Alive! You’re in the Pepsi Generation!” The soda maker’s rebranding also included a simplified logo featuring a modern, sans-serif typeface, the introduction of a diet cola –now ...

The logo’s outer boxiness, he said, reflects an anachronistic notion of representation, yet each red and blue wave “flows” and “makes it come alive.” Rupp came to Pepsi from the ad ...

"It's just a new art-form that I'm happy to be part of, getting to partner with Nike and Pepsi and the way they allow my personality to come alive on screen is an opportunity that I take full ...

Ever since Pepsi first pitched itself to your parents and grandparents as a youth-focused brand back in 1963—“Come alive!You’re in the Pepsi Generation!”—there has been a steady stream ...