Pepsi’s "Where’s My Jet?" saga is an epic reminder that marketing isn’t just about grabbing attention—it’s about doing so responsibly. In an age where advertising is scrutinised more ...

Pepsi conducted blind taste tests across the country, having participants sip the two unlabeled colas side-by-side. An ad campaign tracked progress, and by the end of the challenge, Pepsi had come ...

Take a look at how our Pepsi Challenge went down. Produced by Will Wei Follow BI VIDEO: On Facebook More from Advertising The "Pepsi Challenge" was a legendary marketing promotion in which regular ...

Pepsi taps into the ‘Youngistaan’ fizz; campaign breaks across TV channels today With major cola and juice drink brands embarking on an advertising blitz, how can the leader stay behind?

The Pepsi-Coca-Cola rivalry isn't just about beverages; it's a masterclass in marketing, branding, and competitive advertising that dates back over a century. Pepsi's latest dig at Coca-Cola is ...

caramel-colored core by proclaiming that more people chose Pepsi over Coca-Cola in blind taste tests. The ’70s ad campaign was a hit, because who doesn’t love a good taste test? It’s fun to ...

into an opportunity to enjoy an ice-cold Pepsi." Competitive advertising can be a powerful engagement tool, but it also risks making a brand look reactive rather than original. Upputuru believes that ...

What a difference a day can make. When Pepsi launched its protest-themed advertising campaign starring Kendall Jenner on Tuesday morning, the soft drinks giant presumably knew that they would ...