Soft drinks brand Pepsi Max ran a data partnership campaign with publisher Time Out to drive sales growth over summer in Australia, while increasing relevance and consideration to purchase. The soft ...

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One year ago today, PepsiCo confirmed that it would no longer produce the Raspberry flavour of its popular zero sugar soft drink, Pepsi Max. The decision came after fans of the beverage noticed ...

PepsiCo?s Pepsi Max has mobilized its advertising within the Danish Rail system using 2D bar codes that connect commuters to a variety of content and information. The soft-drink giant tapped ScanBuy ...

The announcement of the transaction today (17 March) came after Bloomberg reported on Friday the Pepsi Max brand owner was in talks to buy the Texas-based business. Poppi, formerly known as Mother ...