But while Lego’s brand value grew just 3% in the past year, to about $8 billion, Novo’s jumped 59% to $5.1 billion. Have a confidential tip for our reporters? Get in Touch ...

Getty Images There are a lot of reasons Lego is one of the most beloved brands in the world. Some of these reasons are obvious–like the fact that kids love playing and building with Lego bricks.

It is a strategic move at a time when brands are increasingly looking beyond their traditional sectors to expand their influence and reach. By joining forces, LEGO and Nike are leveraging their ...

Fast forward nine decades and the Lego brand is one of the most recognizable children’s toy companies in the world, and a media company in its own right. The Drum looks back at some of Lego’s ...

How do the world’s best brands stay at the top for so long? Andrew Mirzai of Connective3 delves into what can we learn from them. How has Coca-Cola (as well as Duracell and Lego) spent so long ...