In a crowded fragrance market, Creed has managed to hold its own by balancing tradition with innovation. God is yet another ...

Explore the House of Creed's new Eladaria, the Spring 2025 luxury fragrance blending roses with citrus and woods.

A private suite has been added to the Regent Street boutique, where guests can explore the ingredients within the Kering ...

I'm lucky enough to have an infinite supply of perfumes thanks to my job as a beauty editor. I've got a cabinet full of classic beauty hall perfumes and niche fragrances, but there's one brand ...

Virat Kohli’s choice of Creed Viking and Creed Erolfa fragrances reflects his bold, refined personality. Known for his meticulous attention to detail, these scents symbolize his strength on the ...